Reports & Analysis

Britain’s vote to leave the European Union caused a dramatic surge in Brexit-related tweets. Our analysis of millions of them provides key insights into the success of the “leave” campaign, the surprising dominance of economic issues in the online debate, and the referendum’s increasingly global audience.

What can social media teach us about the motivations of Brexit voters and the global ramifications of the referendum? After analyzing 29 million tweets on the topic, we provide key insights about user views.