Research

CSMaP is a leading academic research institute studying the ever-shifting online environment at scale. We publish peer-reviewed research in top academic journals, produce rigorous reports and analyses on policy relevant topics, and develop open source tools and methods to support the broader scholarly community.

Academic Research

  • Journal Article

    To moderate, or not to moderate: Strategic domain sharing by congressional campaigns

    Electoral Studies, March 2025

    View Article View abstract

    We test whether candidates move to the extremes before a primary but then return to the center for the general election to appeal to the different preferences of each electorate. Incumbents are now more vulnerable to primary challenges than ever as social media offers a viable pathway for fundraising and messaging for challengers, while homogeneity of districts has reduced general election competitiveness. To assess candidates’ ideological trajectories, we estimate the messaging ideology of 2020 congressional campaigns before and after their primaries using a homophily-based measure of domains shared on Twitter. This method provides temporally granular data to observe changes in communication within a single election campaign cycle. We find suggestive evidence that incumbents in safe seats moved towards the extreme before their primaries and back towards the center for the general election, but only when threatened by a well-funded primary challenge.

    Date Posted

    Mar 17, 2025

  • Working Paper

    Do Age-Verification Bills Change Search Behavior? A Pre-Registered Synthetic Control Multiverse

    • David Lang, 
    • Benjamin Listyg, 
    • Brennah V. Ross, 
    • Anna Vinals Musquera, 
    • Zeve Sanderson

    Working Paper, March 2025

    View Article View abstract

    In January 2023, Louisiana enacted Act 440, requiring websites containing substantial adult content to verify users’ ages through government-issued identification or commercial verification services. Since the passing of this legislation, 17 additional states have adopted similar laws. Using Google Trends data and a preregistered synthetic control design, this paper examines the impact of these age verification requirements on digital behavior across four key dimensions: searches for the largest compliant website, the largest non-compliant website, VPN services, and adult content generally.Three months after the laws were passed, Our analysis reveals a 51% reduction in searches for the dominant compliant platform, accompanied by significant increases in searches for both the dominant non-compliant platform (48.1%) and VPN services (23.6%). Through multiverse analyses that incorporate multiple specifications and control group constructions, we demonstrate the robustness of these behavioral changes. Our point estimates remain consistent with our pre-registered hypotheses across 3,200 point estimates. Our findings highlight that while these regulation efforts reduce traffic to compliant firms and likely a net reduction overall to this type of content, individuals adapt primarily by moving to content providers that do not require age verification. Our methodological approach offers a framework for real-time policy evaluation in contexts with staggered treatment adoption.

    Area of Study

    Date Posted

    Mar 03, 2025

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Reports & Analysis

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Data Collections & Tools

As part of our project to construct comprehensive data sets and to empirically test hypotheses related to social media and politics, we have developed a suite of open-source tools and modeling processes.