William Brady is an assistant professor of Management and Organizations at Northwestern University’s Kellogg School of Management. He is interested in the dynamics of emotion at the social network level and their consequences for group behavior. Mis recent work studies how human psychology interacts with technologically-mediated social contexts to shape our emotions. Brady leverages theory-driven application of multiple methodologies that include behavioral experiments, big data analytics, and natural language processing. He completed his Ph.D. in social psychology at New York University and worked as a postdoc at Yale University.