Public Opinion
Social media exposes us to an incredible amount of information — from news stories to political messaging to pop culture. CSMaP studies how this information shapes public opinion and affects people’s political attitudes and beliefs.
Academic Research
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Journal Article
The Trump Advantage in Policy Recall Among Voters
American Politics Research, 2024
Research in political science suggests campaigns have a minimal effect on voters’ attitudes and vote choice. We evaluate the effectiveness of the 2016 Trump and Clinton campaigns at informing voters by giving respondents an opportunity to name policy positions of candidates that they felt would make them better off. The relatively high rates of respondents’ ability to name a Trump policy that would make them better off suggests that the success of his campaign can be partly attributed to its ability to communicate memorable information. Our evidence also suggests that cable television informed voters: respondents exposed to higher levels of liberal news were more likely to be able to name Clinton policies, and voters exposed to higher levels of conservative news were more likely to name Trump policies; these effects hold even conditioning on respondents’ ideology and exposure to mainstream media. Our results demonstrate the advantages of using novel survey questions and provide additional insights into the 2016 campaign that challenge one part of the conventional narrative about the presumed non-importance of operational ideology.
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Working Paper
Survey Professionalism: New Evidence from Web Browsing Data
Working Paper, August 2024
Online panels have become an important resource for research in political science, but the financial compensation involved incentivizes respondents to become “survey professionals”, which raises concerns about data quality. We provide evidence on survey professionalism using behavioral web browsing data from three U.S. samples, recruited via Lucid, YouGov, and Facebook (total n = 3,886). Survey professionalism is common but varies across samples: By our most conservative measure, we identify 1.7% of respondents on Facebook, 7.9% of respondents on YouGov, and 34.3% of respondents on Lucid as survey professionals. However, evidence that professionals lower data quality is limited: they do not systematically differ demographically or politically from non-professionals and do not respond more randomly—although they are somewhat more likely to speed, to straightline, and to take questionnaires repeatedly. While concerns are warranted, we conclude that survey professionals do not, by and large, distort inferences of research based on online panels.
Reports & Analysis
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Analysis
Who Has a Policy that Would Benefit You? More Voters Say Trump.
National survey data from the 2016, 2020, and 2024 elections shed light on how candidates' campaign strategies impact voter policy recall.
November 2, 2024
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Analysis
How Americans’ Confidence in Technology Firms has Dropped
Results from the American Institutional Confidence poll's second wave show that the public's confidence in technology, and tech companies, has markedly decreased over the past five years.
June 14, 2023
News & Commentary
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Policy
Feedback on the EU's Digital Services Act
The European Commission's Digital Services Act is a critical step towards supporting data access for independent research. We submitted comments on this legislation, advocating for structures and mechanisms that would ensure secure and standardized data sharing.
December 9, 2024
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News
Studying the 2024 Election — and Beyond
Conducting rigorous research to understand the increasingly fragmented media environment is more important than ever.
November 25, 2024