Do Age-Verification Bills Change Search Behavior? A Pre-Registered Synthetic Control Multiverse

Abstract

In January 2023, Louisiana enacted Act 440, requiring websites containing substantial adult content to verify users’ ages through government-issued identification or commercial verification services. Since the passing of this legislation, 17 additional states have adopted similar laws. Using Google Trends data and a preregistered synthetic control design, this paper examines the impact of these age verification requirements on digital behavior across four key dimensions: searches for the largest compliant website, the largest non-compliant website, VPN services, and adult content generally.Three months after the laws were passed, Our analysis reveals a 51% reduction in searches for the dominant compliant platform, accompanied by significant increases in searches for both the dominant non-compliant platform (48.1%) and VPN services (23.6%). Through multiverse analyses that incorporate multiple specifications and control group constructions, we demonstrate the robustness of these behavioral changes. Our point estimates remain consistent with our pre-registered hypotheses across 3,200 point estimates. Our findings highlight that while these regulation efforts reduce traffic to compliant firms and likely a net reduction overall to this type of content, individuals adapt primarily by moving to content providers that do not require age verification. Our methodological approach offers a framework for real-time policy evaluation in contexts with staggered treatment adoption.