Media Consumption

Social media has altered the way we consume and interact with different forms of media. CSMaP experts analyze the real-world implications of our online consumption, and how it impacts the political landscape.

Research

  • Journal Article

    News Credibility Labels Have Limited Average Effects on News Diet Quality and Fail to Reduce Misperceptions

    Science Advances, 2022

    View Article View abstract

    As the primary arena for viral misinformation shifts toward transnational threats, the search continues for scalable countermeasures compatible with principles of transparency and free expression. We conducted a randomized field experiment evaluating the impact of source credibility labels embedded in users’ social feeds and search results pages. By combining representative surveys (n = 3337) and digital trace data (n = 968) from a subset of respondents, we provide a rare ecologically valid test of such an intervention on both attitudes and behavior. On average across the sample, we are unable to detect changes in real-world consumption of news from low-quality sources after 3 weeks. We can also rule out small effects on perceived accuracy of popular misinformation spread about the Black Lives Matter movement and coronavirus disease 2019. However, we present suggestive evidence of a substantively meaningful increase in news diet quality among the heaviest consumers of misinformation. We discuss the implications of our findings for scholars and practitioners.

    Date Posted

    May 06, 2022

  • Journal Article

    Cracking Open the News Feed: Exploring What U.S. Facebook Users See and Share with Large-Scale Platform Data

    Journal of Quantitative Description: Digital Media, 2021

    View Article View abstract

    In this study, we analyze for the first time newly available engagement data covering millions of web links shared on Facebook to describe how and by which categories of U.S. users different types of news are seen and shared on the platform. We focus on articles from low-credibility news publishers, credible news sources, purveyors of clickbait, and news specifically about politics, which we identify through a combination of curated lists and supervised classifiers. Our results support recent findings that more fake news is shared by older users and conservatives and that both viewing and sharing patterns suggest a preference for ideologically congenial misinformation. We also find that fake news articles related to politics are more popular among older Americans than other types, while the youngest users share relatively more articles with clickbait headlines. Across the platform, however, articles from credible news sources are shared over 5.5 times more often and viewed over 7.5 times more often than articles from low-credibility sources. These findings offer important context for researchers studying the spread and consumption of information — including misinformation — on social media.

    Date Posted

    Apr 26, 2021

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