Research

Measuring the impact of online misinformation is challenging. Traditional measures, such as user views or shares on social media, are incomplete because not everyone who is exposed to misinformation is equally likely to believe it. To address this issue, we developed a method that combines survey data with observational Twitter data to probabilistically estimate the number of users both exposed to and likely to believe a specific news story. As a proof of concept, we applied this method to 139 viral news articles and find that although false news reaches an audience with diverse political views, users who are both exposed and receptive to believing false news tend to have more extreme ideologies. These receptive users are also more likely to encounter misinformation earlier than those who are unlikely to believe it. This mismatch between overall user exposure and receptive user exposure underscores the limitation of relying solely on exposure or interaction data to measure the impact of misinformation, as well as the challenge of implementing effective interventions. To demonstrate how our approach can address this challenge, we then conducted data-driven simulations of common interventions used by social media platforms. We find that these interventions are only modestly effective at reducing exposure among users likely to believe misinformation, and their effectiveness quickly diminishes unless implemented soon after misinformation’s initial spread. Our paper provides a more precise estimate of misinformation’s impact by focusing on the exposure of users likely to believe it, offering insights for effective mitigation strategies on social media.

In this paper, we aim to situate data portability within the evolving discussions of how to support data access for researchers studying the digital information environment. We explore how data donations, enabled by existing data access rights and data portability requirements, provide promising opportunities for supporting research on critical trust and safety topics. Evaluating other data access mechanisms that are more central to policy debates about platform transparency, we argue that data donations are a powerful additional mechanism that offer key legal, ethical, and scientific benefits. We then assess current challenges with using data donations for research and offer recommendations for various stakeholders to better align portability mechanisms with the needs of research. Taken together, we argue that although portability is often considered within a context of competition and user agency, regulators, industry actors, and researchers should understand and leverage portability’s potential impact to empower critical research on the societal impacts of digital platforms and services.