Brazil
Academic Research
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Journal Article
Misinformation Beyond Traditional Feeds: Evidence from a WhatsApp Deactivation Experiment in Brazil
The Journal of Politics, 2025
In most advanced democracies, concerns about the spread of misinformation are typically associated with feed-based social media platforms like Twitter and Facebook. These platforms also account for the vast majority of research on the topic. However, in most of the world, particularly in Global South countries, misinformation often reaches citizens through social media messaging apps, particularly WhatsApp. To fill the resulting gap in the literature, we conducted a multimedia deactivation experiment to test the impact of reducing exposure to potential sources of misinformation on WhatsApp during the weeks leading up to the 2022 Presidential election in Brazil. We find that this intervention significantly reduced participants’ recall of false rumors circulating widely during the election. However, consistent with theories of mass media minimal effects, a short-term change in the information environment did not lead to significant changes in belief accuracy, political polarization, or well-being.
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Working Paper
Misinformation Exposure Beyond Traditional Feeds: Evidence from a WhatsApp Deactivation Experiment in Brazil
Working Paper, May 2024
In most advanced democracies, concerns about the spread of misinformation are typically associated with feed-based social media platforms like Twitter and Facebook. These platforms also account for the vast majority of research on the topic. However, in most of the world, particularly in Global South countries, misinformation often reaches citizens through social media messaging apps, particularly WhatsApp. To fill the resulting gap in the literature, we conducted a multimedia deactivation experiment to test the impact of reducing exposure to potential sources of misinformation on WhatsApp during the weeks leading up to the 2022 Presidential election in Brazil. We find that this intervention significantly reduced participants’ exposure to false rumors circulating widely during the election. However, consistent with theories of mass media minimal effects, a short-term reduction in exposure to misinformation ahead of the election did not lead to significant changes in belief accuracy, political polarization, or well-being.
Reports & Analysis
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Analysis
Reducing Exposure To Misinformation: Evidence from WhatsApp in Brazil
Deactivating multimedia on WhatsApp in Brazil consistently reduced exposure to online misinformation during the pre-election weeks in 2022, but did not impact whether false news was believed, or reduce polarization.
August 16, 2024
News & Commentary
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News
Does Reducing Exposure to Image and Video Content on Messaging Apps Reduce the Impact of Misinformation?
New research reveals that limiting multimedia downloads on WhatsApp significantly reduced users' exposure to false political rumors, highlighting how misinformation may spread differently on social media messaging platforms.
July 8, 2025
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News
Studying the 2024 Election — and Beyond
Conducting rigorous research to understand the increasingly fragmented media environment is more important than ever.
November 25, 2024