Facebook

Deceptive online networks are coordinated efforts that use identity deception to pursue strategic political or financial goals. During the US 2020 elections, these networks reached at least 37 million Facebook and 3 million Instagram users, representing 15% and 2% of the platforms’ active US adult users, respectively. Only 3 networks out of 49—1 network with explicitly political aims and 2 that appeared to use politics as a lure for profit—were responsible for over 70% of users reached. Notably, accounts unaffiliated with the networks played an important role in facilitating this reach by resharing content the three networks produced. Deceptive networks, regardless of whether their goals were political or financial, reached users who were older, more conservative, more frequently exposed to content from untrustworthy sources, and spent more time on Facebook.

We estimate the effect of social media deactivation on users’ emotional state in two large randomized experiments before the 2020 U.S. election. People who deactivated Facebook for the six weeks before the election reported a 0.060 standard deviation improvement in an index of happiness, depression, and anxiety, relative to controls who deactivated for just the first of those six weeks. People who deactivated Instagram for those six weeks reported a 0.041 standard deviation improvement relative to controls. Exploratory analysis suggests the Facebook effect is driven by people over 35, while the Instagram effect is driven by women under 25.