Social Media, Information, and Politics: Insights on Latinos in the U.S.
Working Paper, November 2022
What We Learned About The Gateway Pundit from its Own Web Traffic Data
Workshop Proceedings of the 16th International AAAI Conference on Web and Social Media, 2022
To mitigate the spread of false news, researchers need to understand who visits low-quality news sites, what brings people to those sites, and what content they prefer to consume. Due to challenges in observing most direct website traffic, existing research primarily relies on alternative data sources, such as engagement signals from social media posts. However, such signals are at best only proxies for actual website visits. During an audit of far-right news websites, we discovered that The Gateway Pundit (TGP) has made its web traffic data publicly available, giving us a rare opportunity to understand what news pages people actually visit. We collected 68 million web traffic visits to the site over a one-month period and analyzed how people consume news via multiple features. Our referral analysis shows that search engines and social media platforms are the main drivers of traffic; our geo-location analysis reveals that TGP is more popular in counties where more people voted for Trump in 2020. In terms of content, topics related to 2020 US presidential election and 2021 US capital riot have the highest average number of visits. We also use these data to quantify to what degree social media engagement signals correlate with actual web visit counts. To do so, we collect Facebook and Twitter posts with URLs from TGP during the same time period. We show that all engagement signals positively correlate with web visit counts, but with varying correlation strengths. For example, total interaction on Facebook correlates better than Twitter retweet count. Our insights can also help researchers choose the right metrics when they measure the impact of news URLs on social media.
News & Views
Feedback on EU Article 40
In response to the European Commission's Digital Services Act, we submitted comments highlighting the importance of data access for independent research and suggested standards for data access mechanisms.
May 23, 2023
The Problem with TikTok’s New Researcher API is Not TikTok
While TikTok’s Researcher API is a promising step in the right direction, mandated data requirements are paramount for ensuring that these lines of research continue.
March 1, 2023
Social media is used by millions of Americans to acquire political news and information. Most of this research has focused on understanding the way social media consumption affects the political behavior and preferences of White Americans. Much less is known about Latinos’ political activity on social media, who are not only the largest racial/ethnic minority group in the U.S., but they also continue to exhibit diverse political preferences. Moreover, about 30% of Latinos rely primarily on Spanish-language news sources (Spanish-dominant Latinos) and another 30% are bilingual. Given that Spanish-language social media is not as heavily monitored for misinformation than its English-language counterparts (Valencia, 2021; Paul, 2021), Spanish-dominant Latinos who rely on social media for news may be more susceptible to political misinformation than those Latinos who are exposed to English-language social media. We address this contention by fielding an original study that sampled a large number of Latino and White respondents. Consistent with our expectations, Latinos who rely on Spanish-language social media are more likely to believe in election fraud than those who use both English and Spanish social media new sources. We also find that Latinos engage in more political activities on social media when compared to White Americans, particularly on their social media of choice, WhatsApp.