Academic Research

Politicians and citizens increasingly engage in political conversations on social media outlets such as Twitter. In this article, I show that the structure of the social networks in which they are embedded can be a source of information about their ideological positions. Under the assumption that social networks are homophilic, I develop a Bayesian Spatial Following model that considers ideology as a latent variable, whose value can be inferred by examining which politics actors each user is following. This method allows us to estimate ideology for more actors than any existing alternative, at any point in time and across many polities. I apply this method to estimate ideal points for a large sample of both elite and mass public Twitter users in the United States and five European countries. The estimated positions of legislators and political parties replicate conventional measures of ideology. The method is also able to successfully classify individuals who state their political preferences publicly and a sample of users matched with their party registration records. To illustrate the potential contribution of these estimates, I examine the extent to which online behavior during the 2012 U.S. presidential election campaign is clustered along ideological lines.

We estimated ideological preferences of 3.8 million Twitter users and, using a data set of nearly 150 million tweets concerning 12 political and nonpolitical issues, explored whether online communication resembles an “echo chamber” (as a result of selective exposure and ideological segregation) or a “national conversation.” We observed that information was exchanged primarily among individuals with similar ideological preferences in the case of political issues (e.g., 2012 presidential election, 2013 government shutdown) but not many other current events (e.g., 2013 Boston Marathon bombing, 2014 Super Bowl). Discussion of the Newtown shootings in 2012 reflected a dynamic process, beginning as a national conversation before transforming into a polarized exchange. With respect to both political and nonpolitical issues, liberals were more likely than conservatives to engage in cross-ideological dissemination; this is an important asymmetry with respect to the structure of communication that is consistent with psychological theory and research bearing on ideological differences in epistemic, existential, and relational motivation. Overall, we conclude that previous work may have overestimated the degree of ideological segregation in social-media usage.