Research

CSMaP is a leading academic research institute studying the ever-shifting online environment at scale. We publish peer-reviewed research in top academic journals, produce rigorous reports and analyses on policy relevant topics, and develop open source tools and methods to support the broader scholarly community.

Academic Research

  • Journal Article

    Labeling Social Media Posts: Does Showing Coders Multimodal Content Produce Better Human Annotation, and a Better Machine Classifier?

    Labeling Social Media Posts: Does Showing Coders Multimodal Content Produce Better Human Annotation, and a Better Machine Classifier? (Duplicated)

    View Article View abstract

    The increasing multimodality (e.g., images, videos, links) of social media data presents opportunities and challenges. But text-as-data methods continue to dominate as modes of classification, as multimodal social media data are costly to collect and label. Researchers who face a budget constraint may need to make informed decisions regarding whether to collect and label only the textual content of social media data or their full multimodal content. In this article, we develop five measures and an experimental framework to assist with these decisions. We propose five performance metrics to measure the costs and benefits of multimodal labeling: average time per post, average time per valid response, valid response rate, intercoder agreement, and classifier’s predictive power. To estimate these measures, we introduce an experimental framework to evaluate coders’ performance under text-only and multimodal labeling conditions. We illustrate the method with a tweet labeling experiment.

  • Working Paper

    The Effect of Deactivating Facebook and Instagram on Users’ Emotional State

    • Hunt Allcott, 
    • Matthew Gentzkow, 
    • Benjamin Wittenbrink, 
    • Juan Carlos Cisneros, 
    • Adriana Crespo-Tenorio, 
    • Drew Dimmery, 
    • Deen Freelon, 
    • Sandra González-Bailón
    • Andrew M. Guess
    • Young Mie Kim, 
    • David Lazer, 
    • Neil Malhotra, 
    • Devra Moehler, 
    • Sameer Nair-Desai, 
    • Brendan Nyhan, 
    • Jennifer Pan, 
    • Jaime Settle, 
    • Emily Thorson, 
    • Rebekah Tromble, 
    • Carlos Velasco Rivera, 
    • Arjun Wilkins, 
    • Magdalena Wojcieszak
    • Annie Franco, 
    • Chad Kiewiet de Jonge, 
    • Winter Mason, 
    • Natalie Jomini Stroud, 
    • Joshua A. Tucker

    Working Paper, April 2025

    View Article View abstract

    We estimate the effect of social media deactivation on users’ emotional state in two large randomized experiments before the 2020 U.S. election. People who deactivated Facebook for the six weeks before the election reported a 0.060 standard deviation improvement in an index of happiness, depression, and anxiety, relative to controls who deactivated for just the first of those six weeks. People who deactivated Instagram for those six weeks reported a 0.041 standard deviation improvement relative to controls. Exploratory analysis suggests the Facebook effect is driven by people over 35, while the Instagram effect is driven by women under 25.

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Reports & Analysis

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Data Collections & Tools

As part of our project to construct comprehensive data sets and to empirically test hypotheses related to social media and politics, we have developed a suite of open-source tools and modeling processes.