Academic Research

It is often claimed that social media platforms such as Facebook and Twitter are profoundly shaping political participation, especially when it comes to protest behavior. Whether or not this is the case, the analysis of “Big Data” generated by social media usage offers unprecedented opportunities to observe complex, dynamic effects associated with large-scale collective action and social movements. In this article, we summarize evidence from studies of protest movements in the United States, Spain, Turkey, and Ukraine demonstrating that: (1) Social media platforms facilitate the exchange of information that is vital to the coordination of protest activities, such as news about transportation, turnout, police presence, violence, medical services, and legal support; (2) in addition, social media platforms facilitate the exchange of emotional and motivational contents in support of and opposition to protest activity, including messages emphasizing anger, social identification, group efficacy, and concerns about fairness, justice, and deprivation as well as explicitly ideological themes; and (3) structural characteristics of online social networks, which may differ as a function of political ideology, have important implications for information exposure and the success or failure of organizational efforts. Next, we issue a brief call for future research on a topic that is understudied but fundamental to appreciating the role of social media in facilitating political participation, namely friendship. In closing, we liken the situation confronted by researchers who are harvesting vast quantities of social media data to that of systems biologists in the early days of genome sequencing.

We analyzed Twitter language to explore hypotheses derived from moral foundations theory, which suggests that liberals and conservatives prioritize different values. In Study 1, we captured 11 million tweets from nearly 25,000 U.S. residents and observed that liberals expressed fairness concerns more often than conservatives, whereas conservatives were more likely to express concerns about group loyalty, authority, and purity. Increasing political sophistication exacerbated ideological differences in authority and group loyalty. At low levels of sophistication, liberals used more harm language, but at high levels of sophistication conservatives referenced harm more often. In Study 2, we analyzed 59,000 tweets from 388 members of the U.S. Congress. Liberal legislators used more fairness- and harm-related words, whereas conservative legislators used more authority-related words. Unexpectedly, liberal legislators used more language pertaining to group loyalty and purity. Follow-up analyses suggest that liberals and conservatives in Congress use similar words to emphasize different policy priorities.

How successful is the Islamic State’s online strategy? To what extent does the organization achieve its goals of attracting a global audience, broadcasting its military successes, and marketing the Caliphate? Using Twitter and YouTube search data, we assess how suspected ISIS accounts, sympathizers, and opponents behave across two social media platforms, offering key insights into the successes and limitations of ISIS’ information warfare strategy. Analyzing the tweet content and metadata from 16,364 suspected ISIS accounts, we find that a core network of ISIS Twitter users are producing linguistically diverse narratives, touting battlefield victories and depicting utopian life in the Caliphate. Furthermore, a dataset of over 70 million tweets, as well as analysis of YouTube search data, indicates that although pro-ISIS content spreads globally and remains on message, it is far less prolific than anti-ISIS content. However, this anti-ISIS content is not necessarily anti-extremist or aligned with Western policy goals.

How can one technology—social media—simultaneously give rise to hopes for liberation in authoritarian regimes, be used for repression by these same regimes, and be harnessed by antisystem actors in democracy? We present a simple framework for reconciling these contradictory developments based on two propositions: 1) that social media give voice to those previously excluded from political discussion by traditional media, and 2) that although social media democratize access to information, the platforms themselves are neither inherently democratic nor nondemocratic, but represent a tool political actors can use for a variety of goals, including, paradoxically, illiberal goals.

As more than a billion people had done previously, on November 21, 2013, Ukrainian journalist and activist Mustafa Nayem wrote a Facebook post; this post, however, would have a much larger impact on subsequent political developments than most that had preceded it. Frustrated with President Viktor Yanukovych’s decision not to sign a long-promised association agreement with the European Union, Nayem asked others who shared his frustration to comment on his post. Even more importantly, Nayem wrote that if the post received at least 1,000 comments from people willing to join him, they should all go to Independence Square to protest. And indeed they did: starting with just a few thousand people, the protests would swell to be the largest since Ukraine’s independence, particularly after police used force against protesters at the end of November 2013. Eventually, these protests led to the resignation of the government, the exile of the former president, and indirectly to the secession of Crimea and the ongoing conflict in the eastern part of the country.

Past research using self-report questionnaires administered to ordinary citizens demonstrates that value priorities differ as a function of one's political ideology, but it is unclear whether this conclusion applies to political elites, who are presumably seeking to appeal to very broad constituencies. We used quantitative methods of textual analysis to investigate value-laden language in a collection of 577,555 messages sent from the public Twitter accounts of over 400 members of the U.S. Congress between 2012 and 2014. Consistent with theoretical expectations, we observed that Republican and conservative legislators stressed values of tradition, conformity, and national security (as well as self-direction), whereas Democratic and liberal legislators stressed values of benevolence, universalism, hedonism, and social/economic security (as well as achievement). Implications for the large-scale observational study of political psychology are explored.

I conduct an experiment which examines the impact of group norm promotion and social sanctioning on racist online harassment. Racist online harassment de-mobilizes the minorities it targets, and the open, unopposed expression of racism in a public forum can legitimize racist viewpoints and prime ethnocentrism. I employ an intervention designed to reduce the use of anti-black racist slurs by white men on Twitter. I collect a sample of Twitter users who have harassed other users and use accounts I control (“bots”) to sanction the harassers. By varying the identity of the bots between in-group (white man) and out-group (black man) and by varying the number of Twitter followers each bot has, I find that subjects who were sanctioned by a high-follower white male significantly reduced their use of a racist slur. This paper extends findings from lab experiments to a naturalistic setting using an objective, behavioral outcome measure and a continuous 2-month data collection period. This represents an advance in the study of prejudiced behavior.

Politicians and citizens increasingly engage in political conversations on social media outlets such as Twitter. In this article, I show that the structure of the social networks in which they are embedded can be a source of information about their ideological positions. Under the assumption that social networks are homophilic, I develop a Bayesian Spatial Following model that considers ideology as a latent variable, whose value can be inferred by examining which politics actors each user is following. This method allows us to estimate ideology for more actors than any existing alternative, at any point in time and across many polities. I apply this method to estimate ideal points for a large sample of both elite and mass public Twitter users in the United States and five European countries. The estimated positions of legislators and political parties replicate conventional measures of ideology. The method is also able to successfully classify individuals who state their political preferences publicly and a sample of users matched with their party registration records. To illustrate the potential contribution of these estimates, I examine the extent to which online behavior during the 2012 U.S. presidential election campaign is clustered along ideological lines.

Social media have provided instrumental means of communication in many recent political protests. The efficiency of online networks in disseminating timely information has been praised by many commentators; at the same time, users are often derided as “slacktivists” because of the shallow commitment involved in clicking a forwarding button. Here we consider the role of these peripheral online participants, the immense majority of users who surround the small epicenter of protests, representing layers of diminishing online activity around the committed minority. We analyze three datasets tracking protest communication in different languages and political contexts through the social media platform Twitter and employ a network decomposition technique to examine their hierarchical structure. We provide consistent evidence that peripheral participants are critical in increasing the reach of protest messages and generating online content at levels that are comparable to core participants. Although committed minorities may constitute the heart of protest movements, our results suggest that their success in maximizing the number of online citizens exposed to protest messages depends, at least in part, on activating the critical periphery. Peripheral users are less active on a per capita basis, but their power lies in their numbers: their aggregate contribution to the spread of protest messages is comparable in magnitude to that of core participants. An analysis of two other datasets unrelated to mass protests strengthens our interpretation that core-periphery dynamics are characteristically important in the context of collective action events. Theoretical models of diffusion in social networks would benefit from increased attention to the role of peripheral nodes in the propagation of information and behavior.

Scholars and commentators have debated whether lower-threshold forms of political engagement on social media should be treated as being conducive to higher-threshold modes of political participation or a diversion from them. Drawing on an original survey of a representative sample of Italians who discussed the 2013 election on Twitter, we demonstrate that the more respondents acquire political information via social media and express themselves politically on these platforms, the more they are likely to contact politicians via email, campaign for parties and candidates using social media, and attend online events to which they were invited online. These results suggest that lower-threshold forms of political engagement on social media do not distract from higher-threshold activities, but are strongly associated with them.

Social media have become increasingly relevant in election campaigns, as both politicians and citizens have integrated them into their communication repertoires. However, little is known about which types of citizens employ these tools to discuss politics and stay informed about current affairs and how they integrate the contents and connections they encounter online with their offline repertoires of political action. In order to address these questions, we devised an innovative online survey involving a random sample representative of Italians who communicated about the 2013 general election on Twitter. Our results show that Twitter political users in Italy are disproportionately male, younger, better educated, more interested in politics, and ideologically more left-wing than the population as a whole. Moreover, there is a strong correlation between online and offline political communication, and Twitter users often relay the political contents they encounter on the web in their face-to-face conversations. Although the political users of social media are not representative of the population, their greater propensity to engage in political conversations both online and offline make them important channels of personal communication and allow the contents that circulate on the web to diffuse among populations that are much broader than those that engage with social media. The electoral significance of these digital platforms thus reaches well beyond the immediate audiences that are exposed to political contents through them.